Today, there is a tremendous opportunity for today’s financial professionals who are willing to pursue the necessary training and knowledge to serve the needs of the small business market.
Small business owners are normally focused on the day-to-day activities within their storefront. They face certain risks on a regular basis, but also have unique opportunities at their fingertips. A financial professional’s job is to meet them where they’re at, helping them discover those risks and opportunities ahead of time. This means knowing different types of protection that are unique to them, as well as business succession and retirement planning, executive benefit plans and key person insurance. When all of this is in place, an owner is better prepared for a death or disability of a key employee or the opportunity to buy into a business.
It isn’t an easy task for a financial professional to learn all of these possible solutions, but if agents are willing to seek out the training necessary to give them the knowledge to provide solutions to small business owners, there will be relatively little competition within the market. It becomes easier to handle the challenges many small business face, because successful agents have identified the underserved needs within the marketplace and made the effort to build up their expertise. There certainly won’t ever be a lack of clientele.
For financial professional use only. Not for use with consumers.
Not intended to serve as tax or legal advice. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.