The importance of ethics

Working in the insurance industry comes with ethical questions we face every day; suitability, affordability, privacy of information, and so many other complex issues and questions to consider. Join us  on May 7 for three hours of Continuing Education  and professional development with experts with Ballard Spahr’s top legal team.

Continually deepening our understanding of ethical practices improves and protects our businesses.

Join colleagues at the brand new TopGolf facility in Brooklyn Center in or to learn, share experiences, and reflect on many issues affecting the health and life insurance industry, and tee up your awareness and swing your practice into higher levels.

After the course, stick around for lunch, network and drive a couple of hole in ones at Minnesota’s hottest new driving range, TopGolf. Not a golfer? No worries, we have reserved booths for anyone wanting to relax, and network.

Continue reading for registration details and to read a real-life ethical scenario.

Consider this recent legal battle from Washington to better understand why it’s so important to understand ethics when related to the insurance industry:

In March of 2018, Attorney General Bob Ferguson for the state of Washington filed a consumer protection lawsuit against CLA Estate Services, Inc. and CLA USA, Inc. for operating a “trust mill” by misleading hundreds of Washington seniors about estate planning, and persuading them to purchase high-commission insurance products.

The Texas-based company enticed seniors with a “free lunch” to attend workshops about estate planning. During the workshops, CLA salespeople encouraged participants to set up living trusts and buy CLA’s “Lifetime Estate Plan” packages. In reality, the ultimate goal was to obtain detailed financial information to sell complex financial products seniors did not understand.

The “Lifetime Estate Plan” packages included a referral to an attorney and annual review meetings, under the guise of reviewing the estate plans, where insurance agents, sometimes deceptively posing as investment advisors, attempted to sell annuities and life insurance.

CLA did not adequately disclose that these products could lock up seniors’ assets for years and carried hefty penalties for early withdrawal. These products earned CLA millions in commissions at substantial cost to consumers.

The lawsuit, filed in King County Superior Court, alleges that CLA violated the Consumer Protection Act and the Estate Distribution Documents Act by misrepresenting trust and probate law at their “free lunch” workshops, deceptively marketing annuities, and marketing estate distribution documents without a license to practice law in Washington.

Ferguson’s lawsuit asks the court to order CLA and Johnson to stop their unlawful conduct. It also asks for consumer restitution and civil penalties for up to $2,000 per violation, in addition to costs and attorneys’ fees.

While this scenario of agents misleading seniors may be on the extreme side of things, agents still need to be aware that misleading seniors does happen, even if it’s by accident.

Whether its misrepresenting what the total cost of a plan is, or simply not clarifying what is and is not covered, it’s important for agents to be aware of what is and is not ethical when it comes to working seniors, even if it’s spelled out in the CMS marketing guidelines.

Take the first step in getting your ethics game on par when working in the senior market and join award-winning national law firm Ballard Spahr on May 7 at TopGolf in Brooklyn Center for On Par with Ethics.


This course will fulfill the three-hour mandatory Ethics Continuing Education update*. Yet, even if you’re already caught up on your ethics CE, you won’t want to miss out on this opportunity to learn directly from top attorneys and test out your golf swing among the brightest in the industry.

Topics covered include:

  • A general ethics overview
  • Ethical issues involving policyholder data and information
  • Ethical issues in the senior market

After the course, stick around for lunch, network and drive a couple of hole in ones at Minnesota’s hottest new driving range, TopGolf. All included in your registration.

RSVP today for this unique opportunity in making the right swings to stay “on par” with your ethical business practices in the long game. See you there.

This course is sponsored by:
Allina Health | Aetna
Ballard Spahr
LeClair Group

Registration fee for On Par with Ethics is $30.

* This course is pending approval from the Minnesota Department of Commerce to satisfy the Ethics 3-hour update required by the state.