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HAP: See What's Coming Next

We're putting a lot into HAP 2027, because the agents who make it through a shifting market are the ones who can see what’s coming next. Your presence at the largest agent conference in the Midwest and your financial support are a huge part of how we’ll move ahead together. And that's worth putting your name on.

Event Details – Attendees walking to a session at HAP 2026 at Mystic Lake Center

Event Details

Dates:

July 25–27, 2027

Location:

Mystic Lake Center, Prior Lake, MN

Audience:

500+ health and life insurance agents from across the Midwest and beyond

On the Agenda:

Dynamic keynote speakers, carrier and vendor power sessions, CE for 9 states, hands-on marketing workshops, live entertainment

The View From Here

The health and life insurance agents who come to HAP 2027 are the ones who'd rather push forward than wait for change to come to them. They're building agencies that will still be standing when the landscape settles. These are the people you want to build lasting relationships with, and they'll be here, with you, looking at what's ahead from the same vantage point. As a sponsor, you're central to HAP. Depending on the level, that's booth space, podium time, and recognition across all three days.

Expertise: Rob Lourenco speaking to a crowd at HAP 2026

Expertise

Face-to-face with the people shaping where this industry goes next.

Connection: Agents connecting at HAP 2026

Connection

New and established agents, in one location for three days.

Education: Industry expert presenting in an educational session at HAP 2026.

Education

CE for 9 states, legislative updates, and small-group product sessions.

Appreciation - HAP attendees sharing a drink at HAPBash

Appreciation

Great food, live music, and a golf experience that's worth the trip on its own.

HAP 2027 Platinum Tier Sponsorship - Black background with three silver lines and the words "Platinum"

Unmatched Exposure

$30,000

Limit: 2 Available
Conference tickets: 10
Booth size: 20' x 8' in Main Ballroom
Podium time: 10 minutes (main stage)

  • Highest level of visibility across the entire conference
  • 1–2 minute video along with leadership address before keynote session
  • Repeated company recognition during all days of the conference
  • Reserved table at conference main sessions
HAP 2027 Gold Tier Sponsorship – Black background with two gold lines and the words "Gold"

High Visibility

$15,000

Limit: 3 Available
Conference tickets: 8
Booth size: 10' x 8' in Main Ballroom
Podium time: 5 minutes (main stage)

  • Repeated company recognition during all days of the conference
  • Sponsor of the networking breakfast or lunch
  • Brand placement in high-traffic locations
  • Reserved table at conference main sessions
HAP 2027 Silver Tier Sponsorship  – Black background with one silver lines and the words "Silver"

Smart Value

$7,500

Limit: 10 Available
Conference tickets: 6
Booth size: 10' x 8' in Main Ballroom
Podium time: 2 minutes

  • Introduce one CE breakout session
  • Brand placement on conference swag

Not Sure Which Level Is Right?

Metal-level sponsorship closes on Friday 7/2/2027 at 5 PM CT, so don’t miss your chance to be a part of HAP 2027. If you have questions or would like to discuss additional sponsorship opportunities, please reach out, and we’ll help you find the right fit.

Contact Us

Other Sponsorship Opportunities

Locations

  • • Photo booth: $5,000
  • • Secondary ballroom booth (double): $5,000
  • • Secondary ballroom booth (single): $3,000
  • • Hydration station: $2,500

Entertainment

  • • HAPBash: $7,500
  • • LaunchPad Golf: $5,000
  • • HAPpy hour (Day 1 or 2): $3,000
  • • HAPBash signature drink: $2,000

Signage

  • • Lanyard: $3,500
  • • Hanging ceiling banners: $300
  • • Floorboard: $300

Past HAP Highlights

HAP26 attendees mill about in the prefunction hallway of the Mystic Lake Center
LeClair CEO Emily Raspante speaks at HAP26
HAP26 attendees discuss takeaways from the educational sessions
Panelists discuss the latest changes and trends in Medicare at HAP26
NAIFA CEO Kevin Mayeux attends happy hour at HAP26
Dr. Heidi Strohmaier discusses techniques for dealing with stress at HAP26, while Dr. Jackie Henry looks on
HAP26 attendees line dance during HAPBash
Agents visit sponsor booths at HAP26
Agent connect and network at HAP26
HAP26 attendees try their luck at the HAPBash blackjack table
LeClair's Regional Director of Business Development, Omar Flores Cordero, discusses industry trends with an agent at HAP26